What I Do How I Work Case Studies About Book a Call

// 01

I engineer
go-to-market
systems that
generate revenue.

Fractional GTM Engineer for B2B companies. I design, build, and run the content, outbound, and pipeline infrastructure that turns marketing activity into qualified meetings.

Book a Call Founder, Revenue Aigency
Ruben Scholtz -- Fractional GTM Engineer

// 02 Services

What I do

01

Content that creates pipeline

Your LinkedIn presence stops being a vanity metric and starts generating qualified conversations. I build the content operations -- voice calibration, production workflows, engagement tracking -- so every post contributes to pipeline, not just reach.

02

Outbound that actually gets replies

Cold outreach gets 1-2% reply rates. Signal-based warm outbound gets 8-12%. I build the systems that detect buying signals -- hiring changes, funding rounds, content engagement -- and turn them into personalized outreach that references something real.

03

Pipeline you can predict

No more relying on referrals and hoping the phone rings. I build systematic pipeline generation across content + outbound + LinkedIn so you know where next quarter's revenue is coming from.

04

Revenue operations that scale

CRM hygiene, lead routing, data enrichment, reporting that actually works. I connect your tools into one revenue machine instead of 15 disconnected platforms.

// 03 Engagement

How I work

// 04 Results

What happened when I
engineered their GTM

Case Study A

Education Staffing Agency

Netherlands / 15 employees

Situation

Revenue dependent on individual vacancy placements. Zero systematic pipeline. LinkedIn presence nonexistent. Market dominated by large competitors.

What I engineered

Built LinkedIn content operations for 2 leadership profiles at 5x per week. Designed audience-first content strategy targeting school leaders. Built semi-automated recruitment outreach pipeline. Conducted market expansion analysis identifying 5 new revenue opportunities.

Result

From zero to consistent LinkedIn presence across 2 profiles. Structured candidate and client acquisition pipeline. Growth roadmap that identified the company was leaving 80% of revenue potential untapped in existing accounts.

Case Study B

Security Services Group

Netherlands / 20+ employees

Situation

Three service lines, previous cold email campaigns had failed. No content presence. No systematic approach to new verticals.

What I engineered

Engineered full multi-channel GTM. 6 LinkedIn posts per week across 2 executive profiles, voice-calibrated. 4 blog articles per month. Built and enriched a target list of 1,800+ accounts across two verticals. Designed LinkedIn + email outbound sequences with account-level research.

Result

From zero GTM infrastructure to systematic multi-channel pipeline. 1,800+ enriched target accounts. Quarterly vertical rotation model that focuses resources on one market at a time for maximum impact.

Case Study C

B2B Sales Consultancy

Denmark / Scandinavian expansion

Situation

Sales training and consulting firm expanding across Scandinavia. Needed both partner acquisition and direct client pipeline. No outbound infrastructure. Two languages.

What I engineered

Built account-based outbound from scratch. Individually researched 84 partner accounts and 325 client accounts. Created signal-based segmentation by new leadership, growth indicators, and revenue pressure. Generated 4,400+ personalized messages across 9 campaign segments in Danish and English.

Result

9 live outbound campaign segments running simultaneously. Every message references specific company intelligence. Partner and client acquisition channels operating in parallel across two languages.

// 05 About

From cold calling
to engineering GTM

I started in sales -- cold calling and appointment setting. Moved to LinkedIn and content. Then built the AI systems that automate what I used to do by hand.

Now I engineer go-to-market for B2B companies as a fractional GTM resource. I bridge the gap between strategy and execution -- most companies have one or the other, rarely both in the same person.

Founder of Revenue Aigency, where I build AI revenue infrastructure for agencies and B2B teams.

// Stack

Tools I work with

Clay n8n Claude Code HubSpot Attio CRM Instantly HeyReach Sales Navigator Prospeo Airtable OpenRouter Baseloop LeadMagic Buffer Apify Make.com Relevance.ai

// 06 Contact

Ready to engineer
your go-to-market?

Whether you need a fractional GTM engineer, a scoped project, or strategic advisory -- let's talk about what your pipeline needs.